• Karen and Lester

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  • The Good Lie grocery Employees receiving an award

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  • Bernal Heights Store front with pumpkins

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  • Employees posing at Potrero Hill

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  • Deli employees

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  • Potrero Store font with two employees

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Celebrate 50 Years of The Good Life Grocery!

We’re turning 50! From our humble beginnings in 1974 to today, The Good Life Grocery has proudly provided fresh, quality products and supported our vibrant community. We want to take a moment to thank you for being a part of our history.

The Good Life Grocery began in an abandoned storefront on Potrero Hill in 1974. With low rent and the promise of fixing the place up, our journey began. Time flew by, and we grew from a small, scrappy start-up into a real, viable business—more than just a grocery store. We became a vital part of the Potrero Hill and Bernal Heights neighborhoods, connecting with the community and reflecting the people who shop here and the employees who work here.

Thank you for the memories of days past and those still to come. It’s been an incredible 50 years, and we couldn’t have done it without you!

Employees outside Bernal Heights location